FINKEL & GARF
PROJECT MISSION
PROJECT MISSION
The assignment revolved around providing an already established brand with a brand-extension. I chose to do a brand-extension of Finkel & Garf, a Boulder based Brewery, and decided to provide them a brand geared towards wine with the same ideologies as their craft beer.
I decided to focus their brand around the robot in their original logo so that it could serve as both a mascot and as a means to maintain the playful attitude of their company.
Process
